The Pod
The Pod
Hi folks, my name is Tanner Campbell. I'm the owner of the Portland Pod, a commercial recording studio here in South Portland, Maine. And you're trying to find out if you should start a podcast.
Podcasts are going help you develop a better relationship with the community or communities you serve. That's a no brainer.
If you're not a business, and you are an individual with a passion project... well the answer to that is YES!
I mean, why not? You have something to say that you're passionate about, something that you think is fun or just an opinion you want to get out there. Why wouldn't you want to start a podcast? No matter who you are, you probably should. So start one. What are you waiting for?
Now whether or not it's gonna be a good return on investment, that really depends on the cost of the service or product that you sell. If you sell a $1 widget, and you want your podcast to pay for itself inside of three months, that's probably not going to happen. But if you sell a $50 widget or a $50 service or something that costs more than that, yeah, it's worth the investment. Upfront, even if you do it yourself, or if you pay somebody else to do it. It'll still get you a healthy ROI by the end of the first 12 months.