Choose a HEADLINE that is packed full of exciting, compelling benefits to attract your visitors!

If Possible It Can Be Done in a Certain Amount Of A Time - Time Bound - Without Having To Do ?

Bullets Features and Benefits

Sub Headline benefits

As you know, communicating the features and benefits of your product or service is crucial in any salesletter. The best way to present these features and benefits are with bullets, since it makes it much easier for the reader to skim through the letter and makes each benefit stand out a bit more.
In order to come up with your list of bullets, you can refer to the feature/benefit list you just created. Basically a bullet consists of a feature and benefit in one or two sentences in the similar format to your headline. You can switch between starting with the feature and starting with the benefit.

TIP: A handy way to tie features and benefits together is to use phrases like which means, so, because, and thanks to...

Here are two examples:

• The WRT laptop computer has a long battery life, which means you can work for hours and hours without having to stop and recharge!
• You will be able to work for hours and hours without having to stop and recharge, thanks to the WRT laptop computers long battery life!

Now It is Your Turn

Simply follow the same process that we used to create your headline with all of the other features and benefits in your list and these will become your bullets.

Sell Your Home In Three Steps

Step 1: Get In Touch

Reach out to us by call, text or email and we will contact you within 24 hours to schedule your free home assessment.

Step 2: Receive Offer

You'll receive a competitive price for your house in as-is condition. After considering and accepting the offer we will move to the final step!

Step 3: Close On Your Time

Get Paid! We can close as quick as a few days or longer if you need and will make this process stress free.

Establish the Value of Your Price

Sub Headline Talk About Value

Do not AVOID talking about price! Wait until you have listed ALL your biggest benefits... then explain why this price is reasonable.

As long as the value of your benefits far exceed the price of your product and it can be simply explained then you should have no problem justifying the value. For example...
Saving 122 hours for a mere $19 investment

Now It is Your Turn

Take another look at your list of benefits, and choose a few that provide a compelling argument that your price is more than reasonable:

• How much time will your product save?
• How much money will it save (or make) your customer?
• What is the value of the problem your product solves?

What is Internet Salescopy and how does it apply to your site?

Call to Action Sub Headline

Compare your Internet salescopy to an offline salesperson. The best salespeople successfully...' ,'Compare your Internet salescopy to an offline salesperson. The best salespeople successfully...

• Generate excitement...
• Show that you genuinely want to solve/handle their customers BIGGEST problem....
• Communicate ALL compelling benefits...
• Establish credibility...
• Answer all customer questions...
• Remove the ALL risk...
• Establish VALUE...
• Ask for the order!

And on the Web, your only vehicle to accomplish ALL of these tasks is salescopy! Remember that people very rarely arrive at your site in a buying mood. More often than not, people surf the Internet in search of information, not to buy anything.

Headline Establish Your Credibility

Sub Headline Qualify Your Company Build Trust

Of course, when visitors first arrive at your site and start reading your copy, they probably do not know you and have no reason to trust you. That is why it is so crucial to build your credibility. You MUST explain why you are qualified to help them or solve their problem. That does not necessarily mean official qualifications. It may simple be that you have experience the problem that brought them to your site in the first place, and you found a solution to the problem that you want to share with them! AND you must show that you are just like them. A great way to accomplish this is by telling a story!

Now It is Your Turn

Think about the reasons why you wanted to develop your product or service in the first place. So in Form G of your worksheet, quickly brainstorm a list of why they should by the product from you:

• Why did you start the business?
• How did you solve the problem that they still have? What experience do you have?
• Why do you understand their problem?

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