As you know, communicating the features and benefits of your product or service is crucial in any salesletter. The best way to present these features and benefits are with bullets, since it makes it much easier for the reader to skim through the letter and makes each benefit stand out a bit more.
In order to come up with your list of bullets, you can refer to the feature/benefit list you just created. Basically a bullet consists of a feature and benefit in one or two sentences in the similar format to your headline. You can switch between starting with the feature and starting with the benefit.
TIP: A handy way to tie features and benefits together is to use phrases like which means, so, because, and thanks to...
Reach out to us by call, text or email and we will contact you within 24 hours to schedule your free home assessment.
You'll receive a competitive price for your house in as-is condition. After considering and accepting the offer we will move to the final step!
Get Paid! We can close as quick as a few days or longer if you need and will make this process stress free.
Do not AVOID talking about price! Wait until you have listed ALL your biggest benefits... then explain why this price is reasonable.
As long as the value of your benefits far exceed the price of your product and it can be simply explained then you should have no problem justifying the value. For example...
Saving 122 hours for a mere $19 investment
Compare your Internet salescopy to an offline salesperson. The best salespeople successfully...' ,'Compare your Internet salescopy to an offline salesperson. The best salespeople successfully...
Of course, when visitors first arrive at your site and start reading your copy, they probably do not know you and have no reason to trust you. That is why it is so crucial to build your credibility. You MUST explain why you are qualified to help them or solve their problem. That does not necessarily mean official qualifications. It may simple be that you have experience the problem that brought them to your site in the first place, and you found a solution to the problem that you want to share with them! AND you must show that you are just like them. A great way to accomplish this is by telling a story!
Exceptional service all the way across the board. Your team was on time and very thoughtful
7/26/2021 10:43:00 PM - La Jolla, CA
Exceptional service all the way across the board. Your team was on time and very thoughtful
7/26/2021 10:43:00 PM - La Jolla, CA
Exceptional service all the way across the board. Your team was on time and very thoughtful
7/26/2021 10:43:00 PM - La Jolla, CA
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