HEADLINE -- packed full of exciting, compelling benefits to attract your visitors!

SUBHEADLINE -- elaborate on the benefits of reading this letter and create urgency so your visitors MUST read it today!

A great headline can be said in this fashion. I help you with... so that you can...without having to.. In a certain time frame.


Sub Headline Qualify Your Company Build Trust

Of course, when visitors first arrive at your site and start reading your copy, they probably do not know you and have no reason to trust you. That is why it is so crucial to build your credibility. You MUST explain why you are qualified to help them or solve their problem. That does not necessarily mean official qualifications. It may simple be that you have experience the problem that brought them to your site in the first place, and you found a solution to the problem that you want to share with them! AND you must show that you are just like them. A great way to accomplish this is by telling a story!

Now It is Your Turn

  • Why did you start the business?
  • How did you solve the problem that they still have?
  • Think about the reasons why you wanted to develop your product or service in the first place. So in Form G of your worksheet, quickly brainstorm a list of why they should by the product from you.
  • What experience do you have?
  • Why do you understand their problem?


One of the most effective salescopy techniques is to begin talking about the biggest problem your target audience has. After all, as you’ll remember from your first session with your coach, a niche markets is a group of people who are searching the internet for a solution to a problem and not finding many relevant results.

By starting right in on the problem, you help your readers know they’ve found the right place, and you begin to connect with them. That connection comes from showing them that you understand and relate to the very problem that brought them to your site in the first place.

A Feature is one of the components or functions of your product or service.

  • Your benefit Here - Discovered the undoubtable source
  • Your benefit Here - Treatise on the theory of ethics
  • Your benefit Here​- emphasized early on?

Call to Action Headline

Call to Action Sub Headline

Here are just a few ideas:

  • Limit the time for which your offer is available - Available for the next 5 DAYS ONLY!
  • Include bonus items for a limited time or on a limited quantity of products.

Establish the Value of Your Price

Sub Headline Talk About Value

Do not AVOID talking about price! Wait until you have listed ALL your biggest benefits... then explain why this price is reasonable.

As long as the value of your benefits far exceed the price of your product and it can be simply explained then you should have no problem justifying the value. For example... Saving 122 hours for a mere $19 investment

Now It is Your Turn

  • How much time will your product save?
  • How much money will it save (or make) your customer?
  • What is the value of the problem your product solves?

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