By: The Blog Team | April 20th, 2022 | 3 Min Read

Of course, when visitors first arrive at your site and start reading your copy, they probably do not know you and have no reason to trust you. That is why it is so crucial to build your credibility. You MUST explain why you are qualified to help them or solve their problem. That does not necessarily mean official qualifications. It may simple be that you have experience the problem that brought them to your site in the first place, and you found a solution to the problem that you want to share with them! AND you must show that you are just like them. A great way to accomplish this is by telling a story!

How Do I Know If I Have Mom Burnout?

The phenomenon of burnout refers to a specific syndrome of exhaustion related to prolonged situations of emotional imbalance, where the burden of perceived stress exceeds personal resources to cope with it.

Parental or “Mom Burnout” is amazingly common and not talked about in conversations with people who can support each other enough. Now more than ever moms have to manage a prolonged state of long-term strain (alertness, stress, and often anxiety), which left unchecked can lead to burnout, which mothers experience as physical and psychological fatigue.

During “normal” times about 20% of Moms face burnout - but during covid that rate is jumping - add a child with a chronic illness wow! Even higher.

Now It is Your Turn

  •  Think about the reasons why you wanted to develop your product or service in the first place. So in Form G of your worksheet, quickly brainstorm a list of why they should by the product from you
  •  Why did you start the business
  •  How did you solve the problem that they still have?
  •  What experience do you have?
  •  Why do you understand their problem?
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