By: The Blog Team | April 20th, 2022 | 3 Min Read

Of course, when visitors first arrive at your site and start reading your copy, they probably do not know you and have no reason to trust you. That is why it is so crucial to build your credibility. You MUST explain why you are qualified to help them or solve their problem. That does not necessarily mean official qualifications. It may simple be that you have experience the problem that brought them to your site in the first place, and you found a solution to the problem that you want to share with them! AND you must show that you are just like them. A great way to accomplish this is by telling a story!

Now It is Your Turn

  •  Think about the reasons why you wanted to develop your product or service in the first place. So in Form G of your worksheet, quickly brainstorm a list of why they should by the product from you
  •  Why did you start the business
  •  How did you solve the problem that they still have?
  •  What experience do you have?
  •  Why do you understand their problem?
  • TEDx Coaching Frank King In OR

    What is the difference between a TED Talk and a TEDx Talk?

    Hi, I'm Frank King, your TEDx Coach at I'm here today to answer the question and I get this a lot. What is the difference between a Ted talk and a Ted X talk.

    Ted talk, it's a four day international speaking event and big time speakers for the most part. I mean, they do have some small times speakers with a great idea, but you know, Bill Gates, Steve jobs, Al Gore. Ted X, the X indicates local and pretty much every city of any size, medium or large has one, sometimes two or three TEDx talks per year. That's a great thing about TEDx talks. If you don't get it this year, you apply the next.

    So that's it. Ted's the big international event four days and big times speakers. TEDx, X means local. I'm frank king your TEDx talk.
    I'm sorry. I'm Frank King. Your TEDx Coach at