By: The Blog Team | April 20th, 2022 | 3 Min Read

Of course, when visitors first arrive at your site and start reading your copy, they probably do not know you and have no reason to trust you. That is why it is so crucial to build your credibility. You MUST explain why you are qualified to help them or solve their problem. That does not necessarily mean official qualifications. It may simple be that you have experience the problem that brought them to your site in the first place, and you found a solution to the problem that you want to share with them! AND you must show that you are just like them. A great way to accomplish this is by telling a story!

What is Beverage Marketing?

Hi, I'm Christie Lawler, founder, and owner of CJL CONSULTING, a beverage marketing agency. A question I get asked all the time is "what is the beverage marketing?"

Beverage marketing is the path to increasing revenue behind the bar.

When you are dining out and you see a beautiful menu with drink photography, you see a table tent on your table, giving you the details of a special offer or your server or bartender is telling you about their favorite thing that they like to serve, drink, or make that is beverage marketing. I would love to put my beverage marketing expertise to work for you. Thank you so much.

Now It is Your Turn

  •  Think about the reasons why you wanted to develop your product or service in the first place. So in Form G of your worksheet, quickly brainstorm a list of why they should by the product from you
  •  Why did you start the business
  •  How did you solve the problem that they still have?
  •  What experience do you have?
  •  Why do you understand their problem?
  • CJL Consulting Christie Lawler Marketing Strategy In TX

    CJL Consulting Christie Lawler Marketing Strategy In TX