By: The Blog Team | April 20th, 2022 | 3 Min Read

Of course, when visitors first arrive at your site and start reading your copy, they probably do not know you and have no reason to trust you. That is why it is so crucial to build your credibility. You MUST explain why you are qualified to help them or solve their problem. That does not necessarily mean official qualifications. It may simple be that you have experience the problem that brought them to your site in the first place, and you found a solution to the problem that you want to share with them! AND you must show that you are just like them. A great way to accomplish this is by telling a story!

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North Coast Optometry Adam Rosa In CA

What is keratoconus?

Hello, my name is Dr. Adam Rosa with North Coast Optometry and one question that my patients ask me a lot is "what is keratoconus?"

Keratoconus is a medical condition that affects the front part of the eye called cornea.

A normal cornea has a perfectly round shape to it, but an eye with keratoconus will begin to thin with time and create a bulge in the lower half of the cornea.

The irregular shaped cornea can cause the vision to become distorted and extremely blurry. Oftentimes the only way to correct that vision is by putting a special contact lens on the front surface of the eye. That helps create a more regular surface again.

For any other questions about keratoconus, visit our website

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