By: The Blog Team | April 20th, 2022 | 3 Min Read

Of course, when visitors first arrive at your site and start reading your copy, they probably do not know you and have no reason to trust you. That is why it is so crucial to build your credibility. You MUST explain why you are qualified to help them or solve their problem. That does not necessarily mean official qualifications. It may simple be that you have experience the problem that brought them to your site in the first place, and you found a solution to the problem that you want to share with them! AND you must show that you are just like them. A great way to accomplish this is by telling a story!

Now It is Your Turn

Excellent Decisions Robert MacPhee In CA

Are Excellent Decisions Important for Leaders?

Hi, it's Robert MacPhee from Excellent Decisions and people ask me all the time if excellent decisions are important for leaders.

The answer is absolutely yes.

It's so important for leaders to have clarity about their own vision and values. What's really important to them and to their organization so that they can then communicate that clearly and make it a part of the way that they lead other people.

The part of the way that they live their own life and function within their own organization so that they can truly be an effective leader.

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