By: The Blog Team | April 20th, 2022 | 3 Min Read

Of course, when visitors first arrive at your site and start reading your copy, they probably do not know you and have no reason to trust you. That is why it is so crucial to build your credibility. You MUST explain why you are qualified to help them or solve their problem. That does not necessarily mean official qualifications. It may simple be that you have experience the problem that brought them to your site in the first place, and you found a solution to the problem that you want to share with them! AND you must show that you are just like them. A great way to accomplish this is by telling a story!

Now It is Your Turn

  •  Think about the reasons why you wanted to develop your product or service in the first place. So in Form G of your worksheet, quickly brainstorm a list of why they should by the product from you
  •  Why did you start the business
  •  How did you solve the problem that they still have?
  •  What experience do you have?
  •  Why do you understand their problem?
  • Erik Huber Erik Huber In CA

    3 Types Of Business Part 2

    Hi, my name's Erik Huber. Previously we talked about three types of business. The three types of business and we talked about were God's business and my business.

    Now we're going to talk about your business. That means from my perspective, everybody external to Erik. That's your business out there.

    We're going to do it from the perspective of how to deal with challenges in relationship. Here's the scenario.

    I was upset with my wife and I was late for work. I was starting to take the trash out and she says "Don't worry about that, Erik. I got it. You get to work. I'll take care of it". I had it out from under the counter but I hadn't taken it out and so I said "Okay, thanks" and off to work. I get home that day and we're expecting company. My wife did not take out the trash. Not a huge problem, unless you have two puppies that have access to it. Now there is trash strewn all over the first floor, a good portion onto the second floor and we're expecting company. I was looking forward to getting the grill ready and relaxing. Istead, I'm working feverously at cleaning the house and with every piece of trash I picked up I'm resenting she shouldn't have promised me. She should have followed through at night. I'm working myself up. I know it's silly and it happens. As I am shooting on my wife, she shouldn't have done this and she should have done that, whose business am I in? When I'm judging her negatively, I'm in her business. This is an educated, intelligent person that has a lot on the ball. She's got her own business. She's highly successful. She doesn't need me to tell her how to take the trash out. I'm definitely in her business. And how does it feel? Please answer this question internally. How does it feel when I am judging harshly, the person I care most about on the planet. That the technical psychological term for this is crappy. It feels crappy when you judge the people you care the most about. If I share it with her, then she can feel crappy too but that's not the punchline. The punchline is the answer to this question. When I am in her business judging her harshly, who's taking care of Erik? That's the relevant question here. No one's taking care of Erik. Whose job is it to take care of Erik? It's Erik's job. That's my responsibility. I'm the one who's supposed to be taking care of me, but I said 'No. That's not my priority. My priority is being in her business and judging her harshly and focusing on that". Then who do I blame? Let's say, I spend four hours that afternoon being very upset. Who put the energy into that? Her or me, it was me. And then I, then that night I can't go to sleep. Why I'm so upset about the trash situation? Who put the energy into keeping me awake? Was she nagging me about what a terrible job she did? I'm just reliving and ruminating on that. That was my energy on the one who kept me awake. I spent four hours in the afternoon and four hours staying awake that night and who do I blame? Yes, her, but only a hundred percent. Look what you did to me, but who put the energy into it? I'm in her business. While I'm in her business. I'm not taking care of me.

    Understanding whose business you're in is very important. I need to stay in my business.

    I need to take care of Erik and if I do a good job of taking care of Erik, then I can help Debbie, my clients, my friends, my son and my dogs. I have more value to my sphere of influence when I take good care of me.

    You will have more value to your sphere of influence when you take good care of yourself. Know what's your business and know what's my business.

    If you liked this video I got a bunch more on my website and I have a free 20 minute phone consultation.

    I'd love to hear from you.