By: The Blog Team | April 20th, 2022 | 3 Min Read

Of course, when visitors first arrive at your site and start reading your copy, they probably do not know you and have no reason to trust you. That is why it is so crucial to build your credibility. You MUST explain why you are qualified to help them or solve their problem. That does not necessarily mean official qualifications. It may simple be that you have experience the problem that brought them to your site in the first place, and you found a solution to the problem that you want to share with them! AND you must show that you are just like them. A great way to accomplish this is by telling a story!

Now It is Your Turn

  •  Think about the reasons why you wanted to develop your product or service in the first place. So in Form G of your worksheet, quickly brainstorm a list of why they should by the product from you
  •  Why did you start the business
  •  How did you solve the problem that they still have?
  •  What experience do you have?
  •  Why do you understand their problem?
  • Erik Huber Erik Huber In CA

    3 Types of Business Part 1

    Hi, my name's Erik Huber and now I'd like to speak to you about three types of business by Byron Katie. I'm a huge fan of work of Byron Katie. She has a ton of videos on YouTube and she's absolutely phenomenal at what she does. Give it a watch so you can fall in love with her too.

    Today we're talking about three types of business. My business, your business, and God's business. If you don't believe in God, you can change that word for reality. For me there is absolutely no difference between God and reality but if you don't believe in God that may work better for you.

    Let's start with God's business. God's business is keeping the universe in equilibrium. It's keeping the earth spinning on its access at the right speed and rotating the sun at the right velocity. It's knowing where the next tsunami is going to hit and things that are beyond our pay grade.


    Let's talk about my business.

    When I say "my business" I mean "Erik's business". My business is taking care of Erik. It's my job to clothe, feed and exercise. I know that there's a lot of emotional and psychological things that I have to do to feel fulfilled and satisfied. I need to contribute in a meaningful way, have meaningful relationships, have vulnerability in my life and I love to play serve ski sale, motorcycle etc. I do love to play so if I do a good job at this, I can fill my cup. That is my responsibility. It's not your responsibility to fill my cup. It's Erik's responsibility to fill Erik's cup. If you get right down to it, I'm about the only one who can do it now. You may be thinking right now that I take so much pleasure when other people are positive or stroke my ego, or are kind to me. Yes, but it has to pass through. If it's happening to Erik, it has to pass through the Erik's filter and he can then blame them for him feeling good but the truth is Erik takes in the data. Erik interprets it a certain way and then he says "Well, I do like me. I am a good person" and it's a confirmation of that, which we already believe about ourselves, but here's validation of it and that feels good. It's me making me feel good about me and then blaming them for it.

    We can also be upset and blame other people for that, but we'll get to that in a little bit. My business is taking care of me. Some of you may be thinking, well, that sounds so selfish. The truth is it is selfish, but there's good selfish and bad selfish. Good selfish is when you're on a plane, they say in case of emergency depressurization an oxygen mask will descend from the compartment above and where did they tell you to put that mask? Exactly. They say, put it on your own face first. Why is it selfish to do that? Well, the reason they want you to do that is because if you're unconscious, laying on the floor, you can't help the people on either side, you have to take good care of yourself to be at full capacity so that you can be of benefit to the people on either side. It's good a selfish. Bad selfish is when my goal is just beyond you. I guess I'll just trample all over you to get to what I want. Is that okay? No. It's rude, don't do that.  Look for the win-win. If it's not win-win, there's something wrong with it. Go back to the drawing board and look for the win-win.

    In the next installation, we're going to talk about your business. I don't mean you who are watching the video right now. I mean, anybody outside of Eric's business, that would be your business for me. I'm going to tell you that about that in the next installment.

    If you like this video I've got a bunch more on my website. Please give them a look. I have a free 20 minute phone consultation and I'd love to hear from you.