By: The Blog Team | April 20th, 2022 | 3 Min Read

Of course, when visitors first arrive at your site and start reading your copy, they probably do not know you and have no reason to trust you. That is why it is so crucial to build your credibility. You MUST explain why you are qualified to help them or solve their problem. That does not necessarily mean official qualifications. It may simple be that you have experience the problem that brought them to your site in the first place, and you found a solution to the problem that you want to share with them! AND you must show that you are just like them. A great way to accomplish this is by telling a story!

Now It is Your Turn

  •  Think about the reasons why you wanted to develop your product or service in the first place. So in Form G of your worksheet, quickly brainstorm a list of why they should by the product from you
  •  Why did you start the business
  •  How did you solve the problem that they still have?
  •  What experience do you have?
  •  Why do you understand their problem?
  • Erik Huber Erik Huber In CA

    Empowerment Part 2

    Hi, I'm Erik Huber and this is the second installment of the empowerment presentation. I want to share with you a combination of choice theory. 

    Choice theory in a nutshell is the belief that I cannot control the events that occur in my life, but I have a hundred percent control over how I respond to them. The other component of this is the work of Byron Katie, which states that reality is our friend. It's our stories about reality that's the enemy and it's all about self-inquiry.

    I put these two things together and I came up with this diagram. Here's the diagram; event, interpretation, emotional response.

    Here's the logic:

    How much control do you have over the events you're aware of in the world? You may be saying none. Most people do, but you're watching this video and you're making it to work on time. You're making decisions and living your life. You're wanting to seven and a half billion. You have very little control of the events you're aware of.

    How about this interpretation? How much control do you have over your interpretation? Of the events that you're aware of in the world? Well, this is an easier one. That's that's my domain. I have complete control over my interpretation and so do you. It may not seem like it at times, but we have control over our interpretation.

    Now there's a cause and effect relationship between interpretation and emotional response. Try to think of any time in your life you've had any emotional response. Happy, sad, mad, glad, any emotional response at all. Have you ever had an emotional response that wasn't directly preceded by an interpretation that led to it now?

    I've asked hundreds and hundreds of people and no one comes up with an exception. Some people try but you can tell they're argumentative. I haven't found an exception to it yet. If you have confined one, I'd love to hear it.

    If I don't like the emotional response that I'm stewing in, if I don't like the effect, I should go back to the cause. Now the problem is our culture, society and religion reinforces and teaches us that this is not the way to deal with stuff.

    Our culture, religion and society teaches us that the event is the cause of our pain, not our interpretation about it, but the event itself because it's something external to us.

    As soon as we employ blame, we say "I'm a victim in this situation" and I give my power away to the event. The event usually has absolutely no way of capitalizing on this. It doesn't realize that you've given your power away to it. You're going to expend energy either way you go. I'll validate why I'm right, justify why the other person's wrong. I'll commiserate with my friends and I'll get them to say "Erik, you have every reason to be upset. If he cut me off like that, I'd be angry too". If you look at that, they're actually encouraging you to remain miserable. They're not helping you to resolve it. I think that validating our friends, that's an important part of our friendship but don't validate people when they're being a victim. Validate them when they're resolving their stuff. We expend energy either way with resolution or with the victim blame root.


    I encourage you to deliberately choose resolution instead of reacting out of anger, default emotion, sadness, depression. I want you to ask yourself "What is my best response in this situation?" and it's going to lead you towards resolution. I just want you to know that you have a choice.

    Viktor Frankl was a Jew from Austria. He was in four different Nazi concentration camps and he was a MD psychiatrist before they locked him up. He made a discovery in the concentration camp which was that the Nazis can't take from me, the ability to love and support myself.

    I think I could persuade a thousand out of a thousand people that Victor Frankel had every reason to blame the Nazis for this terrible ordeal he was going through. He was a victim to the Nazis but in spite of everybody around him feeling like a victim and blaming the Nazis, he said "I'm going to love and support myself through this good choice". What an incredible example. During this absolutely atrocious, terrible experience, he's loving and supporting himself. He's resolving, taking care of himself through that.

    It leads me to this question "Do any of you have anything going on in your life? That's worse than a Nazi concentration camp?". If the answer is "No" you have a choice to empower yourself and it happens by you taking responsibility for yourself, looking at resolution rather than the problem.

    If you like this video, I got a bunch more on my website.

    Please feel free to give them a look. I got a free 20 minute phone consultation and I'd love to hear from you. Thanks a lot.