By: The Blog Team | April 20th, 2022 | 3 Min Read

Of course, when visitors first arrive at your site and start reading your copy, they probably do not know you and have no reason to trust you. That is why it is so crucial to build your credibility. You MUST explain why you are qualified to help them or solve their problem. That does not necessarily mean official qualifications. It may simple be that you have experience the problem that brought them to your site in the first place, and you found a solution to the problem that you want to share with them! AND you must show that you are just like them. A great way to accomplish this is by telling a story!

Now It is Your Turn

  •  Think about the reasons why you wanted to develop your product or service in the first place. So in Form G of your worksheet, quickly brainstorm a list of why they should by the product from you
  •  Why did you start the business
  •  How did you solve the problem that they still have?
  •  What experience do you have?
  •  Why do you understand their problem?
  • Erik Huber Erik Huber In CA

    Empowerment Part 1

    Hi, I'm Erik Huber and this is going to be the first segment in a three-part presentation about empowerment. If I had to name just one thing that causes more emotional and psychological pain than anything else, it would be this. It comes from Dr. William Glasser. He came up with choice theory. I'm a huge fan, got to work with him for a couple of years. He coined this term called External Control Psychology.

    External Control Psychology example

    An example of External Control Psychology would be:

    My day was going great until I ride a motorcycle and I was cut off in traffic.

    Here's the logic:

    I was happy.

    Then he cut me off.

    Now I'm upset.

    He made me mad.


    External Control Psychology states that other people control how I think act and feel.

    When we buy into that, it's a bad trip. We're going in a really bad direction because it leads to blame. As soon as we go to blame we have to accept the role of victim.

    As soon as I say that he's responsible for how I feel, I've given the power to him. The victimizer has the power. The victim does not have the power. This external control psychology leads to blame. Victim leads to disempowerment. If you want to hear more, watch the second section. It gets even better.

    If you like this video please visit my website. There's plenty more. I have a free 20 minute phone consultation. I would love to hear from you. Thank you.