By: The Blog Team | April 20th, 2022 | 3 Min Read

Of course, when visitors first arrive at your site and start reading your copy, they probably do not know you and have no reason to trust you. That is why it is so crucial to build your credibility. You MUST explain why you are qualified to help them or solve their problem. That does not necessarily mean official qualifications. It may simple be that you have experience the problem that brought them to your site in the first place, and you found a solution to the problem that you want to share with them! AND you must show that you are just like them. A great way to accomplish this is by telling a story!

Now It is Your Turn

Erik Huber Erik Huber In CA

How to get out of your comfort zone?

Hi, I'm Erik Huber and I'd like to talk to you about one of the biggest problems I see with my clients. They have negative behaviors that diminish how they look at themselves, their level of confidence, their level of fulfillment. It makes them very unhappy with their life and yet they continue to do them over and over and over again.

For the lack of a better alternative, we're going to keep going with what we know. This process is called a comfort zone. It's called the comfort zone because it's so familiar and we're going to keep doing it until we're ready to leave the comfort zone and go with a better alternative.

We're in this comfort zone when our goal is somewhere else. Do you notice that these two don't intersect? What does that tell us? If I want to get from my comfort zone to the goal, I'm going to have to leave my comfort zone.

I had a client, he was an engineer, really smart guy. He was a nuclear Navy chief. We bonded on that chief level since I was the chief in the Navy as well. He wanted to make residual income using commercial real estate. He was Booksmart and not so people smart. He had a huge hangup and had stalled for months on moving forward with this commercial real estate stuff because he couldn't even make contact with people who wanted to sell their property. We ended up talking about the 10 properties he is interested in. If he contacted 10 people, how many people would have to respond positively for him to call it a success? He said 3 out of 10 were a success.

10 people, 10 contacts, 7 out of 10 said "Yes". Guess what? Huge win, bigger than he expected. His comfort zone has grown. He's had so much success in doing this thing he was frightened to do. He's had so much success that his comfort zone has now expanded and he's pretty comfortable initiating contact with people who are selling properties. That was difficult, but not nearly as difficult as begging people for money. Getting investors is terrible. How many people out of 10 would it take to be successful? So he calls 10 people and again six out of 10. Want to go to the next step?

He's got a great way about him. He's very unassuming, very humble, very intelligent. He has his ducks in a row. People are impressed with him and what it takes. What's the criteria for him to be interested in that property and why it's a good deal for you to be invested in it. Six out of 10 people said "Yes, I'm interested in what you got to offer". Now his comfort zone is growing some more and one of the things he told me is that he's really embracing this stuff.

He said "One of my favorite things to do now is to embrace the discomfort of growth that I just get high on it. It's just beautiful." Later on he explained that he got eight properties now and he's talking to the owner of a hospital about investing in a multiunit high-rise apartment complex. The hospital owner says "Well, but I don't invest in things that small but your business sense, your intelligence, the way you set this all up, you have what it takes" and got invited by someone on board to this multinational conglomerate where he's a COO for doing huge things. They are building high rises and power plants in Malaysia and runways in New Zealand. He's a millionaire now and our last call was at four in the morning. He's living in Dubai now, and it's four in the morning and it's like "Hey, I can't keep this up. I really appreciate all your help, but I'm too busy to continue with the coaching and this is going to be our last call". I get totally get it. If you need me, I'm here. This is a great success story. I would say that he owes this just phenomenal rise to success from doing this. He took his comfort zone and I would say he ended up with so much beyond his original goal.

If you want to get out of this diminishing negative behavior that doesn't get you anywhere, if you want to get to that point where you're reaching for the better alternative, rather than stuck in the comfort zone... this is the process!

If you liked this video, I got a bunch more and a free 20 minute phone consultation. I would love to hear from you. Give me a call. 

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