By: The Blog Team | April 20th, 2022 | 3 Min Read

Of course, when visitors first arrive at your site and start reading your copy, they probably do not know you and have no reason to trust you. That is why it is so crucial to build your credibility. You MUST explain why you are qualified to help them or solve their problem. That does not necessarily mean official qualifications. It may simple be that you have experience the problem that brought them to your site in the first place, and you found a solution to the problem that you want to share with them! AND you must show that you are just like them. A great way to accomplish this is by telling a story!

Now It is Your Turn

  •  Think about the reasons why you wanted to develop your product or service in the first place. So in Form G of your worksheet, quickly brainstorm a list of why they should by the product from you
  •  Why did you start the business
  •  How did you solve the problem that they still have?
  •  What experience do you have?
  •  Why do you understand their problem?
  • Erik Huber Erik Huber In CA

    Mindfulness Series Part 3

    Hi, this Erik Huber back again. This is part three of our mindfulness series. I want to ask you a very important question. Do you want to be happy? Go ahead and think about that. I probably have an answer already, but the question's not as simple as it seems to be. I'm not asking if you want to be happy, unless you lose your job. I'm not asking, do you want to be happy, unless you have a significant challenge in your life. I'm asking if you want to be happy, if you want to make that the true North of the mental compass of your life.

    If you want to make happiness the true North, your guiding principle for life, then dedicate yourself to being happy and that means when you start veering away from happy, notice it. The closer attention you pay to it, the better you're going to stay on track.

    I'm filming this actually in Carlsbad. If we hopped on a flight right now from San Diego international, went to Hawaii... It's a five-hour flight give or take. Out of that five hours, less than five minutes are actually encores at the right altitude, speed and at the exact right heading. They have to land at a very specific time so they're constantly accelerating because they're going too slow or decelerating cause they're going too fast. They're constantly doing a little minute correction. You can't even notice it, but it's going on constantly and our lives can be like that.


    If you have happiness as this driving force, that's the direction you're going in your life. The more you pay attention to this, the smaller your corrections will become.

    Here's what happens when we don't pay attention to that. We say "Happiness is important to me” but if that were really true would we allow ourselves to get 180 degrees off course from happiness before noticing there’s something wrong. Pay close attention to maintaining your happiness and make course corrections as soon as possible. Make happiness your direction for life and you'll get better at staying on course.

    I encourage you to empower yourself, be deliberate, stay on course. I'm not saying that you'll never have another difficult or challenging day but the sooner you correct it, the sooner you resolve it, the quicker you'll be back on course.