By: The Blog Team | April 20th, 2022 | 3 Min Read

Of course, when visitors first arrive at your site and start reading your copy, they probably do not know you and have no reason to trust you. That is why it is so crucial to build your credibility. You MUST explain why you are qualified to help them or solve their problem. That does not necessarily mean official qualifications. It may simple be that you have experience the problem that brought them to your site in the first place, and you found a solution to the problem that you want to share with them! AND you must show that you are just like them. A great way to accomplish this is by telling a story!

Now It is Your Turn

  •  Think about the reasons why you wanted to develop your product or service in the first place. So in Form G of your worksheet, quickly brainstorm a list of why they should by the product from you
  •  Why did you start the business
  •  How did you solve the problem that they still have?
  •  What experience do you have?
  •  Why do you understand their problem?
  • Erik Huber Erik Huber In CA

    Empowerment 101

    My name's Erik Huber and what I'd like to talk to you about is empowerment. I call this "Empowerment 101" and I share this with all my clients. It's very powerful, useful, applicable and simple. You can take this and use it today.

    It takes great wisdom to make things simple and in the book "The Untethered Soul" Mike Singer makes things very simple. He broke the code on how to actually apply empowerment mindfulness into my life.

    What broke the code? It's subject object relation, so are you the phone that you're looking at or are you the chair that you're seated at? You're none of those things. You are the subject observing the objects. That's very simple concept.

    Now I can take it a step further. Let's talk about your thoughts. Are you your fears, your worries, or your concerns?

    The answer is exactly the same. Just as you're not the device, you're not the desk or the chair, you're not your fears, worries and concerns. You are the observer of your thoughts. That means there's more than one part to your perception.

    There's more than one part to your ability to think. That deeper part of us is our soul. If you're not spiritually inclined you can just think of it as the deeper part of you.

    There is a deeper part of us that's observing the endless and ceaseless chatter of the ego. The ego has opinions about everything and it expresses those opinions constantly. Have you noticed? It doesn't have to be a subject matter expert on them. It just continues to chatter on with those opinions and there's a deeper part of us that goes "Oh my God, where did that one come from?". We're kind of checking in with that deeper part of ourselves.

    They've done scientific studies claiming that we think 50 to 80,000 thoughts a day. I didn't believe it at first, but we think 50 to 80,000 thoughts and that is this blah, blah, blah... it's the ego. There's a deeper part of us that's going "No, that's not useful information".

    No, that's not useful and we're wiping it off the workbench of our mind constantly. We're doing this all the time, because so much of what we think doesn't require action or it's just so absurd. There's nothing productive I can do with that, so we're just cleaning that mental work bench off all the time.


    You are not your thoughts. You are the observer of your thoughts.

    The reason I'm telling you about this subject object relation, the reason I'm telling you about the difference between our ego and the deeper part of ourselves, I like to refer to as the soul is because it leads to this distinction, which is super important. 

    Many of us get caught up in these negative thoughts as they occur. It's very detrimental and we think we have no choice. "I was going to have a productive and enjoyable day, but I've thought this negative thought and now the rest of the day is crap" and there's people who believe that and sink but it's not true. You are not your thoughts. You are the observer of your thoughts.

    In the next segment, I'm going to talk to you about another distinction that will blow your mind. It's great stuff so please watch it. If you like this video, I've got plenty of other videos on my website and a free 20 minute phone consultation.

    Please give me a call. Thanks.