By: The Blog Team | April 20th, 2022 | 3 Min Read

Of course, when visitors first arrive at your site and start reading your copy, they probably do not know you and have no reason to trust you. That is why it is so crucial to build your credibility. You MUST explain why you are qualified to help them or solve their problem. That does not necessarily mean official qualifications. It may simple be that you have experience the problem that brought them to your site in the first place, and you found a solution to the problem that you want to share with them! AND you must show that you are just like them. A great way to accomplish this is by telling a story!

Now It is Your Turn

  •  Think about the reasons why you wanted to develop your product or service in the first place. So in Form G of your worksheet, quickly brainstorm a list of why they should by the product from you
  •  Why did you start the business
  •  How did you solve the problem that they still have?
  •  What experience do you have?
  •  Why do you understand their problem?
  • Erik Huber Erik Huber In CA

    Are you tired of experiencing stress, anxiety, depression, or anger?

    This is what Erik Huber from My Carlsbad Therapist has to say.

    If you are tired of experiencing stress, anxiety, depression, or anger there are many simple processes he can share with you, that will help you get past that. Erik is a huge fan of Byron Katie. One of her simplest concepts is the distinction between reality and our stories about reality.

    We don't have emotional and psychological pain as the result of investing in reality. We have emotional and psychological pain as a result of investing in our stories about reality.

    Here is how “The Work” works

    It all starts with a statement of upset about an event or personal interaction that remains unresolved or unforgiven. Then comes the “Self-Inquiry”. It turns out that we can mislead others but most of us can’t mislead ourselves. The work has four questions and 3 turn arounds:

    1. "Is it true?"
    2. "Can I absolutely know that it's true?"
    3. "How do I feel?", "How do I react when I believe this thought and
    4. “Who would I be without this thought in my life?"

    Ask yourself these questions. Go deep wait for the truth to raise to the surface. The truth ends our argument with reality and frees us from .

    TURN AROUND to SELF –example (statement of upset) “I’m angry at Bob for yelling at me” becomes (turn around) “I’m angry at myself for creating a situation where Bob yelled at me”

    TURN AROUND to OPPISITE –example (statement of upset) “I’m angry at Bob for yelling at me” becomes (turn around) “I’m grateful that Bob yelled at me” or I’m happy I have the growth that came from Bob yelling at me.

    TURN AROUND to OTHER –example (statement of upset) “I’m angry at Bob for yelling at me” becomes (turn around) “I’m angry at me for yelling at Bob”

    For the turn around to be to legitimate there will have to be examples of how it is true and it must be as true or truer than the original statement of upset.


    If you ask those questions and you go through the self-inquiry process, it's going to lead you right back to reality, and you're going to go "Oh, that had me so upset and concerned and depressed. It's not true. I don't have to continue investing in this." We end up back with reality. We end up back at peace of mind and we're back on track. Erik has seen it help so many people.